This is the last mile of the nyte, so I decided to relate a thought that has really been bothering me. I see countless articles in trade publications on how low TV ad revenues are these days. I see the demise of quality in even the best TV station’s news programs and newscasts , such as our own Idaho KTVB, and the reason I hear most often, lack of funds to improve. The online IPTV programming is hammering local OTA stations and even some networks. But its no wonder. Those in charge of programming at such online networks as Hulu.com got it together. They have programs, even full length 1 hour dramas that can not only get your attention , but the quality to retain it. If our local OTA stations and the networks would go back to the quality shows of those being rebroadcast and redone online, then both local as well as national sponsors would pay money for ads. Then guess what? Ad revenue goes up for both. As such, my ad dollars are going to Hulu.
For our local OTA stations, like KMVT or KTVB, want my, or a member of the Knyte’s companies ad dollars? Improve your program quality.
Since It’s no wonder why , your ad revenue is low.
L8R
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Quote of the day:
It's a lot like nature. You only have as many animals as the ecosystem can support and you only have as many friends as you can tolerate the bitching of. - Randy K. Milholland
